The Swoosh continues to lead the way when it comes to high-wattage collaborations. Earlier this summer, Virgil Abloh unveiled Air Force 1s for Louis Vuitton—a full-circle moment, officially linking the worlds of streetwear, sneakers, and luxury fashion in one neat package. (The designer also just dropped a whopping 50 pairs of Nike Dunks.) Now, we have another big-time Nike collab on the horizon, available August 13, and it includes two wildly influential but drastically different designers: cultural mainstay Travis Scott and streetwear visionary Hiroshi Fujiwara. And it’s not just one covetable-as-it-gets pair of kicks, but a range of apparel as well.
Travis Scott Nikes have proven to be among the hottest and most in demand collaborations of the moment. And Hiroshi Fujiwara and his Fragment Design label have been in the Swoosh’s stable for decades, going back to 2010 when the Japanese designer put his beloved bolt logo on a Nike Tennis Classic. Bringing the two together is significant and a move that makes sense: Scott is a student from the Kanye West school of sneaker design, and West is a longtime admirer of Fujiwara’s. It’s a collaboration that spans generations of streetwear culture and sneaker design—as Nike puts it, “having three minds is greater than one.”
The trio set their collective sights on the Air Jordan 1 Low, riffing on a familiar color blocking scheme but adding Scott’s now-signature backward Swoosh and Fragment’s trademark shade of blue. Rounding out the collection is a trio of apparel—a hoodie, short-sleeve tee, and shorts—that feature a hodgepodge graphic that mixes a Michael Jordan photo and brand logos with a scribbly Dada-ist sensibility.
There is an unmatched hysteria around any Travis Scott Nikes. Simply put: the megastar has the golden touch that turns any project into one that will bring feverish sneakerheads out in droves. Fujiwara and Fragment Design create a quieter brand of hype, the type that still sells out furiously but might not spark the same intensity that Scott can. The fact that these two forces—two different sides of the hyped streetwear coin—have united under one collaboration is undoubtedly one for the books.
The Jordan x Travis Scott x Fragment collaboration capsule drops at 10am Friday, August 13th. Hop on it fast before it sells out.