In case it wasn’t already apparent, we’re somewhat in the advent of a celebrity beauty brand boom. However mysterious the conception and structuring of these star-studded brands are, one clear standout has been a beauty line created by none other than Selena Gomez — you know, the multi-hyphenate singer-songwriter, actress, activist, entrepreneur, and a constant source of inspiration for people across the world. Rare Beauty, which is sold exclusively at Sephora and rarebeauty.com, is at the top of its game. Case in point? The illustrious brand won a 2021 Readers’ Choice Award for best new brand and also picked up a Best of Beauty Award in the same year for the Stay Vulnerable Melting Cream Blush. (Warning: You’ll become obsessed with the bouncy, melt-into-your-skin texture and potentially buy all five shades at once.)
“I had always wanted the name Rare,” Gomez told us during her cover interview back in 2020, when she was gearing up to introduce her brand to the world. “[Rare] has become the identity of my brand and who I want to be, which is showing people that being diverse and different, whatever was happening, I wanted it to feel like you were included,” she revealed. Gomez’s refreshing openness toward her own journey with mental health naturally extends to her business. As soon as Rare Beauty launched, 1 percent of sales started being funneled straight into the Rare Impact Fund, which serves to increase access to mental-health resources and programs, especially for underserved communities. With the added help of funds from partners, the goal is to raise $100 million over the next decade. We love to hear it.
Now that we’ve covered Gomez’s undeniable impact, we’ll be focusing on the beauty products themselves. Whatever you need in the makeup department (and whatever the future of the brand may hold), chances are Rare Beauty has you covered. Blushes (cream and liquid), lipstick (liquid, cream, gloss, and balm so far — whew), foundation, concealer, liquid eyeliner, and highlighter barely scratch the surface. So where are you to start? Scroll through to read about seven of our favorite Rare Beauty products that are worth adding to your makeup collection. Come and get it, one might say.
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